The Content Goldmine
A deep dive into what you’ve already created - and how to make it work harder.
You don’t need more ideas. You need to use the really good ones you’ve already had.
Your Google Drive is full. Workshops. Emails. Voice notes. Podcast episodes you were proud of.
And yet you’re still thinking, “What do I post this week?”
That’s not because you’re inconsistent. It’s because your best work gets shared once and then quietly disappears.
You create something solid. You post it. You move on.
Then you start from scratch again.
No wonder it feels hard.
Here’s what makes Content repurposing so powerful
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It isn’t about chopping one post into five
It isn’t about being louder. It’s about making your work count more than once.
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you stay visible even when you’re busy
When you repurpose content the right way.
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You stop scrambling for new content
Because you have a clear idea of exactly what to post and what works.
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You become known for something specific
Because you keep showing up and repeat the right ideas.
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your ideas Reinforce each other
Instead of trying to prove yourself from zero with each new piece of content.
Right now, you’re probably creating good content. You’re just not giving it long enough to work.
No repetition means no recognition.
And chances are, you’re sitting on far more than you realise.
Maybe you’ve thought about repurposing before. You just haven’t had the time or headspace to dig through everything properly.
Or maybe you’re too close to it to see what’s actually gold.
You need someone outside of it.
Someone who can look at your content and say, “That. That’s the bit.”
That’s what The Content Goldmine is.
Imagine This:
Finally, having a simple, repeatable way to create content that doesn’t rely on last-minute inspiration or Sunday night panic.
Opening your laptop on Monday and already knowing the three things you’re talking about this week - because they’ve come straight from work you’ve already done.
Seeing the same core message show up across your emails, posts and conversations - so people actually start associating you with something specific.
Posting without overthinking whether it’s good enough - because it’s rooted in work you’ve already delivered confidently.
The Content Goldmine is a focused deep dive into what you’ve already created.
I go through your social media, website and sales pages - plus any other pieces you’d like me to look at.
That might include:
A workshop replay
Past emails
A course draft
A freebie
A podcast episode
You don’t need to send me everything you’ve ever created.
If there are particular pieces you’d love a second pair of eyes on, share them.
If not, I’ll work with what’s already available and find the gold there.
By the end of The Content Goldmine, you’ll have:
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A clear list of 3-5 strongest pieces you already have that deserve more airtime.
Not “you could talk about this topic.”
Actual content you’ve already created.
The workshop that should be pulled apart.
The email that should become a series.
The post that deserved more than one outing.I’ll tell you what’s worth bringing forward - and why.
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Clear, usable pieces pulled directly from your existing work.
Each one includes:
• A hook
• The main message
• 3–5 bullet points to shape your caption or email
• A suggested formatNo staring at a blank screen.
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Beyond the posts, I’ll show you two bigger, specific to you shifts that would genuinely change how visible you are.
For example:
• How you could use something like your podcast, workshop or long-form email as your main content engine instead of constantly starting from scratch.
• A simple way to pull out social proof from things your clients are already saying, without awkwardly chasing testimonials.
• Turning one strong idea into something you return to again and again, so people actually start associating you with it.
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So you know what to tackle first and in what order.
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Where I talk you through what I’ve found and why it matters.
So it doesn’t just make sense on paper.
This is for you if:
You’ve created loads but it all feels a bit… everywhere.
You sit down to post and think, “I swear I’ve said something better than this before.”
You know there are brilliant ideas buried in old emails, workshops or client calls… but you cannot face digging through them.
You’re really bloody good at what you do - but outside your Zoom calls and current clients, not enough people know that yet.
You’re bored of posting just to stay visible and want your content to actually mean something
You’d quite like to get back the hours you’re losing to creating from scratch.
You’re bored of posting just to stay visible and want your content to clearly reflect your expertise.
Content Repurposing Isn’t Just a Nice To Have
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It’s the thing that stops you reinventing the wheel every week.
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It’s how your ideas start building on each other instead of disappearing after one post.
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It’s how people begin to associate you with something specific instead of thinking, “She talks about loads of things.”
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It’s how your best thinking gets more than one moment in the spotlight.
I know you’re sitting on way more amazing stuff than you think.
I am SO excited to show you.
Investment: £199
You’ll receive your audit within 7 working days of submitting your form and any assets.
FREQUENTLY ASKED QUESTIONS:
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With love… if you’re a coach, educator or expert - I don’t believe you.
Content doesn’t have to mean a polished podcast or a 50-slide masterclass.
It can be:
A voice note you sent a client
An old blog post
That half-finished Google Doc you forgot about
An email that got replies
Notes from a client call
That’s all gold.
The intake form is your chance to share anything that isn’t publicly available. If you’ve got something specific you want eyes on, send it over.
And if I genuinely feel like I need more to work with, I’ll tell you.
But trust me, there is always more there than you think.
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You can.
But ChatGPT will repurpose whatever you give it.
It won’t tell you what deserves to be louder. It doesn’t know your positioning gaps. It can’t feel your energy or recognise when you’ve said something that actually lands.
AI can expand an idea.
I help you decide which one matters.
That’s the difference.
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There’s no magic number.
If you’ve got a website, sales pages, social media and a few replays sitting around, that’s more than enough for me to dig into.
If you feel like you don’t have loads publicly, you can share whatever you’d like through the intake form. That might be call notes, Google Docs, old content ideas, emails, voice notes. Anything you think has potential.
You definitely don’t need to send me everything you’ve ever created.
Just enough for me to spot the gold.
And if I genuinely need more context, I’ll tell you.
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This is a content audit, not done-for-you work.
You’ll leave with clear visibility ideas and fully structured prompts, so if you’re as excited as I am about what we uncover, you can start creating straight away.
You’ll also have a simple 30-day plan, so you’re not left thinking, “Okay… but where do I begin?”
And if you’d like support actually building it out, we can absolutely chat about that afterwards.